18 Feb

Seven Steps to Super Successful Event Negotiations

Seven Steps to Super Successful Event Negotiations 1. Start by negotiating with yourself • In other words, set clear goals for what you need from the venue, what you expect to achieve and what you expect to pay. • Have a fixed and transparent budget for your team to adhere to. • Make sure you know what your favoured dates are and prioritise your back-up dates. • Set clear targets for attendee numbers, but consider the value of social/online interaction too. • Know before you pick up the phone exactly what logistics you need. What total space do you need?...
18 Feb

Five Things To Learn

Five Things Event Professionals Can Learn from Rugby World Cup 2015 1. Start by learning • The management team of England 2015, the organisers of this world cup, had a massive advantage. And that was that 2015 is slap bang in the middle of what has unofficially been dubbed ‘the UK’s golden decade of sport’ (the ‘golden decade’ was nearly an official title but the government backed away from it). • England 2015 had masses of data and first-hand experience from events like London 2012 (where most of the senior staff came from) Rugby League World Cup 2013 and Glasgow’s...
18 Feb

The Top 10 Things You Learn From Your Mistakes

Learn to love your mistakes 1. You learn something new Whatever you did wrong, you are unlikely to make that mistake again, right? You take what you learnt, process it and move on. You remember the bad stuff to create the good stuff. 2. You deepen your knowledge Whatever went wrong, you’ll find out what it was. You’ll harvest knowledge from that, which with any luck will stop you doing it again. 3. You learn something about our own skill set Learning what you’ve haven’t got or what you can’t do (yet) is just as valuable as knowing what skills...
18 Feb

Getting an Event Sponsor: The Tricks of the Trade

Know, know, know! - The golden rules of attracting a sponsor for your event Event sponsorship is now a well-established part of the classic marketing mix and many brands have an interest and (even better) a budget for it. However, there is no magic formula, no ‘one size fits all’ approach to attracting sponsors. This should not be seen by event organisers as a problem, but as a massive opportunity. The field is open and any brand connected to or interested in your event could be a potential sponsor. While there is no easy answer to finding sponsors, there are...
18 Feb

At event marketing, making the most of a captive audience

The marketing of events has become a much-studied art. But are organisers always making the most of that most precious of audiences, the captive one? In this post we take a look at how events can stay on the ball and turn event-goers into customers. The first (and perhaps the most obvious) thing for organisers to remember is that your audience has come for the event first and foremost, they are either experts in this field, wannabe experts or enthusiasts who want to commune and share. Which means that to market to them as the organiser, or as an exhibitor,...
18 Feb

Keeping Up With the Times

IT'S 2017 and ... ...like an old love, there are just some things that you can’t let go. And unlike that love of your life who has somehow let go, your old school ways of bringing your events to the consciousness of everyone is something that you have a hard time parting ways with. But wait, you may be able to save that old mailing format of yours or that brochure that you’ve designed ages ago. There just may be a way to find value in practices that event marketing professionals have long thought invaluable and ineffective. Here are 3...
18 Feb

TechCheck # 106

A Quick Mid-Year Review of Digital Tools for your events (and what to look out for!) Have you, at times, been lost with all the technology that’s out there? As if Facebook, Twitter, Instagram and other social media channels have already been confusing, 2016 brings more to our table. There’s beacons, crowd-streaming and your kid just downloaded Pokemon GO so there’s augmented reality that’s just new to your ears. And all you just wanted was to bring people to your event. Is it too hard to ask? Before you go crazy, let’s go over some of our trusted digital/online events...
18 Feb

Business Communication in Events

Communication is an imperative in the event industry. You talk to your staff, your vendors and contractors and most importantly, your clients. Being an excellent business communicator, with an understanding of evolving trends will be important. Huffingtonpost.ca through an article of Evan Thompson talks about business communication trends this coming 2017.  Let me bring it to the realm of the event industry. Everything is going virtual. You are in the UK and your provider is in Australia, possible? YES. The buzzword for business communications in the next coming years is VIRTUAL. Can’t find something in your native country for your...